عن الحملة

Prophet Mohammed(PBUH) has said: 

“He is not a believer whose stomach is filled while the neighbor to his side goes hungry.” 

During the holy month of Ramadan, we have endevoured to do our part and in our own humble way contribute to the biggest food distribution drive in the region- the 100 million meals by the Mohammed bin Rashid Al Maktoum Global Initiatives.

Every dirham donated is one meal to someone. The beneficiaries will not only receive cooked meals but also food parcels with non perishable items as well as vouchers to buy food at supermarkets. Majority of beneficiaries are Muslims and are observing fasts, so this drive has not only provided them proper meals but also preserved their dignity as they do not have to beg for food.

The campaign stems from the UAE’s principles of serving humanity, laid by the late UAE founder His Highness Sheikh Zayed bin Sultan Al Nahyan, to become a pivotal part of the society. The campaign implements the leadership’s vision to establish solidarity, aid the vulnerable and foster the belief that happiness lies in giving.

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