Welcome to our YallaGive fundraising page! We are pleased to say HSBC is now collecting donations to support the work of Emirates Nature-WWF in the United Arab Emirates. All funds raised on the HSBC ASEAN Challenge Series (Vietnam) will contribute towards marine conservation and the restoration of Green Gulf Turtle populations in the UAE. Our team has committed to raising a total of 50,000 USD to fund this vital conservation work. Over the past century, Green Turtle populations have decreased by an overwhelming 50-70% worldwide. Turtles in this region have become extremely vulnerable due to increasing incidental captures in fishing nets, coastal development impacting habitats, and the long-term impact of marine pollution and climate change. The protection and conservation of turtles is of paramount importance in the marine ecosystem and for societal well-being, as it safeguards many other species, supports ecosystems and industries, such as fishing and tourism. All funds go towards Emirates Nature-WWF's vision of a sustainable UAE in which our society, economy and environment thrive side by side, enabling people to live in harmony with nature.