The ‘10 million meals’ campaign is the UAE’s biggest community campaign, launched under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives in collaboration with Social Solidarity Fund Against Covid-19, to provide food assistance to less fortunate families and individuals. The campaign enables corporates, entities, humanitarian and charitable organizations, businessmen, philanthropists and the public to make financial contributions towards providing meals or donate food items and parcels to be directly distributed to families and individuals across the UAE. The ’10 million meals’ campaign comes in response to the Coronavirus (Covid-19) pandemic, the biggest threat currently facing humanity, that caused a paralleled health crisis with multiple economic and social repercussions.