- Establishing an integrated societal and institutional supportive ecosystem for humanitarian work that includes influential public figures and effective institutions from inside and outside the UAE community.
- Strengthening the position of the UAE and its humanitarian leading role regionally and globally.
- Creating a social movement supporting the campaign's goals in providing One Billion Meals to needy people in 50 countries around the world.
- Promoting the values of giving and human solidarity in the UAE through a sustainable global humanitarian initiative.
- Enabling individuals, companies, the business community, charitable and humanitarian institutions to contribute to humanitarian work.
- Enhancing individual, societal and institutional awareness of the importance of combating food waste.
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