Story

Pink Caravan, an initiative of NGO Friends of Cancer Patients, aims to raise awareness around breast cancer early detection and screening methods, and raise sufficient funds to support breast cancer patients.

For breast cancer awareness month 2021, leading footwear and accessories brand Nine West is launching digital fundraising campaign to support the fighters and survivors. This digital campaign is an extension of Nine West fundraising programme through sale of special Pink Caravan pins at its UAE stores, having raised more than AED 470,000 for breast cancer since 2015.

Nine West UAE breast cancer fundraising impact since 2015:

1. Mammograms: 400

2. Chemotherapy: 12

3. Ultrasounds: 8

4. Surgery: 2

5. PET scans: 2

Total breast cancer patients sponsored: 424

Total breast cancer survivors supported through in-kind donations: 7,300

Testimonial from Dr Sawsan Al Madhi, Director General of Friends of Cancer Patients and Head of the Medical and Awareness Committee of Pink Caravan:

“Addressing this growing burden would be impossible without the unstinting support of our partners in the private, public, and non-profit sectors. We are very happy with our partnership with the Apparel Group & Nine West which has contributed so much to further the noble cause and helped relieve the pain of many cancer sufferers. We thank them wholeheartedly for their wonderful support and urge UAE organisations as well as individuals to join hands with FOCP and donate to support the Pink Caravan’s awareness, early detection and treatment programmes.”

updates